Motherwell Football Club’s recent ‘Hollywood-style’ investment campaign has certainly had an impact.
With Well Society membership now through the 3800 barrier – and climbing – new members are joining all the way from Motherwell to Michigan.
To date the cheeky film – in which players invited Hollywood A-listers to support the club – has gone viral, with more than 2.4million views on X, and a whopping 92,000 views on YouTube.
Well Society members had a starring role in the film, with Junior Steel member Ruairidh McAtamney inviting singer Taylor Swift to “gie’s some dosh” at the end of the 90-second piece.
“We may not have signed Taylor Swift up yet, but it certainly galvanised fans into action,” said Douglas Dickie, co-chair of the Well Society.
“Since the campaign launched on Wednesday 10 January we’ve welcomed almost 100 new members. The vast majority of these are taking out adult membership, and we’ve also seen existing members increase their monthly contribution or restart lapsed memberships.”
Ann and Drew Duncan (pictured) are amongst the new members joining. Drew said: “I’ve been talking about doing this for a long time. The recent promo video was just the push I needed to stop procrastinating and just get it done.”
Dean Russell from Seattle said his boys George and Henry love watching and playing football and joining was a great way to expand their passion for the game.
“They can be excited to be owners of a club – that’s pretty cool,” said Dean. “We also talk about supporting the sport in different ways and keeping clubs local. That is not how clubs are here in the US. When I saw the chance to get them involved in understanding how a local club works in this model, I wanted the chance to get involved.”
Join the Well Society from as little as £5 per month and support the club on and off the pitch.
Call 01698 338009 for more information or email: well.society@motherwellfc.co.uk.