Welcome to the new website of Motherwell Football Club.
After extensive development and consultation with supporters over what they expect from their club website, we’ve worked with Scottish web development agency mtc to bring you our new offering.
Our previous website and server were not befitting of the strides we have taken as a club both on and off the pitch. Through our conversations with you, the fans, you told us that:
- Information on the first team was the main reason you visited
- You wanted more insight into the first team and more content around them
- Buying tickets online was also important, leading to the launch of our ticketing platform this summer
- A new, modern website that was fit for purpose in the current digital age was essential
- A responsive mobile website was critical, with 67% of those surveyed saying they visited the website on their mobile devices
The new website is based around those fundamental points. The main content you will see every time you visit will be geared around the first team matches and players, with fresh interviews, features, behind-the-scenes content and more on a daily basis, whether that’s in written, video or audio form.
Club websites can be cluttered. We wanted to strip things down so that you see only what the majority are interested in on first glance. But there are still lots of areas that are vitally important to the club, and we’ve organised these better through our new navigation system, that makes it quicker and easier to find the items you need.
Our new site will also help us grow the business, with the ability to sell tickets and hospitality, increase opportunities for digital sponsorships and better promote the sale of club merchandise. It is also hosted on a new server which will be able to handle large volumes of traffic.
“This is an important day for Motherwell FC as we step up our digital offering,” communications manager Grant Russell said.
“Our supporters have told us exactly what they expect from our website, and we’ve looked to reflect that in what we are launching today.
“Our previous offering had become not fit for purpose and it was important we took the time to properly investigate and then design a website that would best serve the club and its supporters.
“We have a lot of innovative features and we’ve spent a lot of time on the user experience, making it as easy as possible to find the information you want as easily as possible. We are also now able to integrate our website with our new ticketing system, meaning it is now possible to buy tickets for matches through our website in just a few clicks.
“There are a number of features still to follow that will even further enhance our website for our fans that we will announce shortly.”
Ryan McGinnis, lead designer on the project at mtc, added: “We are delighted to present the new club website after months of collaborative research, design and development between Motherwell & mtc,”
“Our primary aim was to establish a highly engaging fan experience by placing supporters at the forefront of the digital journey. We have created a system that allows users to effortlessly find key content and can withstand the technical pressures expected of a progressive, traffic-heavy football club.
“We’re thrilled to welcome the club to our ever growing sports line-up and look forward to growing our digital partnership with Motherwell FC.”