Motherwell Football Club today launched ‘Steelmen Forever’, a campaign designed at focusing fans, sponsors and well-wishers behind one banner.
Chief Executive Leeann Dempster said, “There has been plenty of negativity around the game in recent months but the new landscape of Scottish Football provides hope and opportunity.
“I believe we are about half way through our journey to being a truly sustainable fan owned club.
“A club working toward a secure financial base, underpinning a community and talent development model. I see the early and encouraging results that are happening because of the changes we made four years ago – a strategic decision that moved to fully focus the club wholly on family, on community and on local people.
“Our gates are up again this year and importantly we are seeing more young people in the stadium now than at any time in our recent past, this can only bode well for the future. The average attendances at Fir Park were up last year by 13% to 5,948 – non Old Firm attendance averages were up even higher at 19% last season.
“It shows that when you offer the very best value you can, when you invest in supporter relationships and when there is entertainment to be had on the field, that supporters can and will flock back to the game.
“Recent events though have moved out with our control and if we do not act, we could face a material risk to our club. Scottish football is currently in crisis and we need to face up to this challenge by uniting as clubs and as supporters to get every club through these difficult time.
“Today we are launching ‘Steelmen Forever’.
“A campaign designed at focusing fans, sponsors and well-wishers behind one banner. This is the first club campaign and we know other clubs will be joining us to promote and protect our game. We will work closely with our SPL partners to help each other but our first focus is Motherwell.
“We have six key asks and five key pledges that form the basis of how the club plans to navigate this difficult period. These will change with time and progress and with your help we’ll devise more. We ask everyone who cares about what we are about to help. There is a real chance for the fans in this country to rescue the game and we want you to play a big part in that.
“We need you now more than ever – football supporters and the wider Lanarkshire community to help us bridge that gap and keep us on our progression path.”
CLICK HERE for more information on ‘Steelmen Forever’